On the day of the EU Referendum vote, I awoke to find torrential rains had not only flooded many parts of central London during the night, but also had made a path straight into our home, creating a wading pool in most of the living area. Some may think that was an ominous sign and it […]
This author has yet to write their bio.Meanwhile lets just say that we are proud mike contributed a whooping 5 entries.
Entries by mike
Enhancing KOL Engagement Incorporating Key Opinion Leaders (KOLs) engagement into biotech public relations and marketing plans Leaders has always been an important part of external validation. They carry the authority to share experiences and insight, or what scientific data are most or least important. Working with these carefully selected individuals is not only a great way to […]
You’ve organized the booth, sent out invites to your network inviting them to the stand but have you considered media who could be attending? Supplementing your medical marketing, many of the pharma/biotech trade shows, like BIO and Medica, as well as the scientific conferences, such as ASCO have a full contingent of media attending, providing […]
It was World Leprosy Day last Sunday (January 31st). For a disease that most people associate with the Bible and believe has probably been eradicated since the Middle Ages, an Awareness Day may seem surprising, if not irrelevant. But the disease has not been eliminated completely. With the introduction of multidrug therapy (MDT), the prevalence […]
For over 30 years, the event in San Francisco now known as the JPMorgan Healthcare conference has triggered the start of each new year with a bang. Although known by everyone as JPMorgan, there is much more to this frenzied week in the city by the Bay. There are several additional conferences, hundreds of receptions […]