Entries by mike

Wading through the aftermath of the Brexit vote…

On the day of the EU Referendum vote, I awoke to find torrential rains had not only flooded many parts of central London during the night, but also had made a path straight into our home, creating a wading pool in most of the living area. Some may think that was an ominous sign and it […]

Healthcare PR – Leverage Trade Shows for Media Meetings

You’ve organized the booth, sent out invites to your network inviting them to the stand but have you considered media who could be attending? Supplementing your medical marketing, many of the pharma/biotech trade shows, like BIO and Medica, as well as the scientific conferences, such as ASCO have a full contingent of media attending, providing […]

Why Awareness Days are still Needed?

It was World Leprosy Day last Sunday (January 31st). For a disease that most people associate with the Bible and believe has probably been eradicated since the Middle Ages, an Awareness Day may seem surprising, if not irrelevant. But the disease has not been eliminated completely. With the introduction of multidrug therapy (MDT), the prevalence […]