The story is sometimes simple but more often its complex science and medicine that needs to be understood and appreciated by everyone. Halsin not only helps formulate the story but also recommends the best strategies to reach each audience. We then work with spokespeople, whether that is internal management or external KOLs or patients, to help them deliver that story in the most understandable way. With social media, we can provide advice on when and how to engage in these information channels.
- Key message development
- Product positionin
- Physician awareness
- Direct to patient communication