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Healthcare PR – Leverage Trade Shows for Media Meetings

Trade ExhibitionYou’ve organized the booth, sent out invites to your network inviting them to the stand but have you considered media who could be attending? Supplementing your medical marketing, many of the pharma/biotech trade shows, like BIO and Medica, as well as the scientific conferences, such as ASCO have a full contingent of media attending, providing communications opportunities. These reporters are looking for stories and your new innovation may just pique their interest.

Several conference organizers provide a list of reporters attending with contact details. This allows your team to contact them directly to arrange meetings. In addition, using some of the partnering software, meetings can be arranged online following registration.

Depending on the nature of your booth, this could be a great place to meet, especially if there is seating. Alternatively, as sometimes the exhibit halls are noisy, arrange to meet in the onsite pressroom.

Meeting at a booth should be coordinated between your public relations (PR) and marketing teams so that media meetings do not compete with any planned activities or interfere with the flow of visitors seeking information. Look for times in the schedule that may provide a more quiet time to speak. For example, the most crowded times in the exhibit halls are during planned breaks. These might be good times to avoid.

Here are a few issues that need to addressed as part of the PR/marketing coordination process:

  • Press activities require a spokesperson’s time. Has this been coordinated with other booth activities?
  • Is the booth suitable for meetings or does seating need to be arranged?
  • Will the meeting be formal or informal? Do you need to give a presentation? Whose iPad or laptop will be used?
  • What physical elements, not otherwise part of the booth, need to be included? (For example, article reprints, special signage, press materials.)
  • Has all the team been made aware that media meetings have been arranged?
  • What is the protocol for when the reporter arrives, particularly if they are late?
  • Is a press release being issued during the conference? If so, make copies of the release available in the booth.
  • Will photos be taken? Can they be shared with media?
  • Is the booth kept tidy? Make sure coats and bags are stored in the cloakroom. Boxes of spare materials and giveaways should be kept out of sight.

The media at tradeshows offer a great opportunity for you to discuss your company, products and technology. They provide a channel to key audiences, such as investors, potential partners and the medical community, which ultimately benefits your company in the long run.

Why Awareness Days are still Needed?

It was World Leprosy Day last Sunday (January 31st). For a disease that most people associate with the Bible and believe has probably been eradicated since the Middle Ages, an Awareness Day may seem surprising, if not irrelevant.

But the disease has not been eliminated completely. With the introduction of multidrug therapy (MDT), the prevalence of leprosy globally may have decreased from more than five million new patients in the mid-1980s to fewer than 200,000 in 2015, but the disease is still alive and kicking.

Data from the World Health Organization Weekly Epidemiological Record 2015, show that the proportion of children with leprosy of the total new leprosy patients reported globally in 2015 is 8.8%. This is important because newly diagnosed leprosy in children indicates recent and continued transmission of infection, causing life long disabilities.

The International Federation of Anti-Leprosy Associations (ILEP) is calling for proactive, early detection of leprosy to prevent the transmission of leprosy to children this World Leprosy Day. Campaigns about leprosy in high-risk areas are crucial so that patients and their families, who were historically ostracized from their communities, are encouraged to come forward and receive treatment. This Huffington Post article by ILEP communications specialist Katharine Jones explains more.

Manjit1

Sufferer Manjit, nine, from Mau tehsil, district Bhind in Madhya Pradesh went for treatment with multiple deformities.