Summer can be a challenging time to keep your healthcare PR initiatives on track. Media relations in particularly is likely to slow down, with so many reporters on holiday and fewer issues published.
With this in mind, here are some tips to utilise your time wisely during this quiet time:
- News: Issuing news could mean additional planning. If you’re a public company, you don’t have much flexibility. As a private company, plan accordingly. Does the news have to be released or can it be saved until September? If you do need to release, prioritise media targets, find out reporter holiday schedules and approach your list in advance under embargo.
- Calendar: Review your milestones for the rest of the year and plan accordingly.
- Review existing materials including your website. Are they up to date? Do you need to revise content to reflect current and near-term new positioning?
- Do you need new pieces to complete your tool-kit? Video and visual content such as infographics is always in high demand from the media.
- Those updates to your VIP, investor and media lists you’ve been putting off. With so many biotech and medical conferences in recent months, now would be a good time for an overhaul.
By-lined Articles and Mat Releases
- Issue that mat release you prepared a few weeks earlier to ensure your visibility continues.
- Draft by-lined articles to fit into magazine publishing schedules for the next several months.
- Ensure that you have a plan in place for your communications team for those periods that staff are on holiday. Should a reporter get in touch during that time someone needs to be available to respond in a timely manner.
Before you know it, the summer will be over and done. Using your time wisely will ensure that your communications plan will be in good shape for the rest of the year.