■ INSIGHTS ■
Wading through the aftermath of the Brexit vote…
On the day of the EU Referendum vote, I awoke to find torrential rains had not only flooded many parts of central London during the night, but also had made a path straight into our home, creating a wading pool in most of the living area. Some may think that was an ominous sign and it […]
Using video to expand KOL Engagement
Enhancing KOL Engagement Incorporating Key Opinion Leaders (KOLs) engagement into biotech public relations and marketing plans Leaders has always been an important part of external validation. They carry the authority to share experiences and insight, or what scientific data are most or least important. Working with these carefully selected individuals is not only a great way to […]
Healthcare PR – Leverage Trade Shows for Media Meetings
You’ve organized the booth, sent out invites to your network inviting them to the stand but have you considered media who could be attending? Supplementing your medical marketing, many of the pharma/biotech trade shows, like BIO and Medica, as well as the scientific conferences, such as ASCO have a full contingent of media attending, providing […]